Recruitment of CRM Tech Lead for Dansk Sundhedssikring
Capax, in collaboration with Dansk Sundhedssikring, successfully recruited a CRM Tech Lead — a key position for the company's future growth and technological development in Denmark's largest health insurance provider.
About the client
Denmark's largest health insurance provider — growing rapidly
Dansk Sundhedssikring was established in 2012 and has grown significantly since. With more than 550,000 customers, they are Denmark's largest provider of health insurance. In the last six years the company has grown from 95 to 300 skilled employees.
Dansk Sundhedssikring has a strong culture that prioritises health and well-being — for both their customers and employees. This makes the role of CRM Tech Lead particularly exciting, as it involves ownership of the technical foundation of the CRM system alongside two other developers, responsibility for ensuring the system is scalable and future-proof, and a central role in the development of one of the company's core systems.
The CRM Tech Lead role directly supports Dansk Sundhedssikring's mission to promote health and well-being — making it a technically challenging position with genuine organisational impact.
The challenge
Finding a technical leader who fits a purpose-driven culture
The CRM Tech Lead role required a candidate with strong technical credentials — but equally important was finding someone who aligned with Dansk Sundhedssikring's values-driven culture and who would thrive in a fast-growing organisation where every employee plays a significant role.
Technical depth required
Ownership of a core CRM system at scale requires senior-level technical competence — candidates needed proven experience with scalable, future-proof system architecture.
Cultural alignment essential
Dansk Sundhedssikring's culture prioritises health, well-being, shared responsibility, and a can-do mindset — values that needed to be reflected in the final candidate, not just on paper.
Fast-growing environment
A company that has grown from 95 to 300 employees in six years presents a unique context — candidates needed to be genuinely excited by the pace of change and the opportunity to contribute from the inside.
Mission-driven positioning
The role's connection to Dansk Sundhedssikring's health and well-being mission needed to be communicated compellingly — attracting candidates motivated by more than technical challenge alone.
What Capax did differently
Values-led recruitment for a values-led company
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Upholding core values throughout
At Capax, we always work from our core values — ensuring that both clients and candidates experience a thorough, professional, and value-creating recruitment process. These values guided every step of the search for Dansk Sundhedssikring.
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Shared responsibility and cross-team collaboration
Capax's culture of accountability, passion, and collaboration means we support and inspire the client throughout — using cross-team sparring to ensure the brief was sharp and the candidate field well-defined from the start.
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Can-do mindset on a challenging brief
We believe we can solve even the most challenging recruitments as trusted advisors for both clients and candidates. The CRM Tech Lead search required persistence and creative sourcing — and delivered a precise result.
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Integrity in candidate and client relations
Respect, openness, and professional treatment of all parties ensured that both Dansk Sundhedssikring and the candidates experienced a transparent, high-quality process — contributing directly to a fast and confident hiring decision.
Purpose-driven companies attract purpose-driven candidates — but only when the recruitment process communicates that purpose with clarity and authenticity. That is what we set out to do from day one.
Result
A skilled CRM Tech Lead — recruited quickly and precisely
The result of the recruitment process was a quick recruitment of a skilled CRM Tech Lead — a candidate with the right technical profile and the genuine motivation to contribute to a company whose mission aligns with their own values.
The collaboration between Capax and Dansk Sundhedssikring produced a recruitment outcome that reflected both organisations' commitment to quality, speed, and doing things the right way — a strong foundation for a lasting relationship.
Learnings
What this case taught us
- Values alignment is not a soft criterion — for fast-growing, mission-driven companies it is as decisive as technical competence
- Communicating company culture and purpose authentically in the recruitment process attracts better-fit candidates and speeds up decision-making
- A can-do mindset from the recruiter matters — candidates sense whether the process is going to be professionally handled, and it affects their level of engagement
- Fast-growing companies have a genuine story to tell — when that story is told well, it becomes a competitive advantage in attracting talent
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